The following are screens grabs from a promotional video created for this campaign.
VO: “When I was four years old, my parents brought me to the ocean for the first time and I remember them scouring the beach for shells. For mementos to bring back home to remember those days. But I also remember thinking that no shell is going to be able to capture this feeling of freedom, of complete calm and comfort of exultation as these waves crash over me. Now I know the only way to protect these memories is to protect the places they were made.”